Skibidi Toy-let: Gen Alpha’s favorite meme is getting its own product line

A pop culture phenomenon that began as a series of silly 3D animations is leveling up and getting its own toy line. Bonkers Toys and Invisible Narratives have teamed up to develop merch related to Skibidi Toilet, the Generation Alpha touchstone that rose to prominence on the DaFuq!?Boom! channel.

The Skibidi toys will appear across major retailers beginning in the fall. The product line will depict multiple characters from the Skibidi universe. Alexey “Boom” Gerasimov, the creator who kicked off the Skibidi craze, has used his channel to tell the story of a conflict between TV-headed heroes and long-necked villains who ride around in toilets (hence the name).

Though that might sound like an odd premise for a hit franchise, Skibidi Toilet has become huge among Gen Alpha, even as it has perplexed older cohorts. On several occasions, DaFuq!?Boom! has finished first in our rankings of the most-watched YouTube channels of the month. Skibidi became such a big hit that YouTube even chose it as the meme of the year for 2023.

By capitalizing on a piece of IP the kids love, Bonkers Toys is returning to well-tread territory. In recent years, the toymaker has unleashed several product lines inspired by viral YouTube and TikTok hits. The creator partners it has worked with along the way have included Moriah Elizabeth

To bring Boom’s vision to life, Bonkers Toys is teaming up with Invisible Narratives, another firm that generates real-world opportunities for top social stars. Invisible Narratives’ work has often trended toward Hollywood productions, but in this case, it’s bringing Hollywood to YouTube. Its Chief Creative Advisor is none other than Transformers director Michael Bay, an avowed Boom fan who is committed to bringing Skibidi to life.

“I’ve been following Boom since his early days when he was uploading fan-made Transformers [previsualization] videos,” Bay said in a statement. “Watching him transition from that to building a character-rich franchise has been truly inspiring. Boom is a rare talent, and he’s just getting started.”

Bonkers Toys CEO Brian Bonnett added that Skibidi is a “pioneer of its kind” that has “all the right ingredients” to become a sweeping franchise. Bonkers and Invisible Narratives will test the viability of Boom’s IP when the toy line hits retailers in the fall.