Viewture, a U.K.-based firm that invests lump sums in digital content creators in exchange for licensing their back catalogs, has tapped CAA agent Dana Pirkle to become its new Head of Creator Partnerships.
Pirkle, who’d been with CAA since 2020, has held a number of roles in the content creation and gaming industries: she was VP of Talent Management at 3BLACKDOT, Senior Talent Development Manager at Machinima, Community & Talent Manager at AwesomenessTV, and a Public Relations Coordinator at Blizzard.
“We are very excited to have someone with Dana’s specialist experience and expertise joining us,” David Page, Viewture’s CEO, said in a statement. “Not only does she have a wealth of industry contacts, Dana has a great personality and will be a perfect fit for the Viewture team. Her experience will bring industry knowledge and insight to what makes content creators tick.”
“This is a great opportunity for me to join an upwardly moving company with huge ambitions. I am very excited to be taking on this new role at Viewture,” Pirkle added. “Viewture has an excellent name in the creator industry with a strong reputation for how its treats its partners.”
Viewture, which was founded in 2020, recently received a multimillion-dollar injection from tech capital specialist Permira Credit to keep investing in creators like the Sidemen.
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