Viewture

• Viewture brings in CAA, Machinima, AwesomenessTV manager Dana Pirkle as head of creator partnerships
• Viewture gets a multimillion-dollar injection from Permira to invest in content creators

  "As a funding company, obviously finance is important for us," Jason Nicholls, Viewture's Head of Marketing Communications, tells Tubefilter. "Our philosophy is, if you're planning to grow your channel, you're not going to spend your own money. You're going to de-risk by working with guys like us, so you can take on all sorts of projects."