Talent firm Night signs Kinigra Deon and her empire of “family-friendly entertainment”

Kinigra Deon is ready to take her cinematic videos to the next level. The Alabama native has signed a deal with Night, the talent management firm that works with big-name creators like MrBeast.

Deon is a self-starter who comes up with video ideas alongside her husband and brings those concepts to life alongside a stable of actors and a production crew that brings Hollywood-level quality to Deon’s small-screen releases. Thanks to a quirky cast of characters, including a mom who can’t cook and a bad babysitter, Deon has amassed more than 3.7 million subscribers on YouTube and 6.8 million followers on TikTok.

In a recent interview with YouTube, Deon highlighted her unique approach to filmmaking and described herself as the “Tyler Perry of YouTube.” Like Perry, Deon “started with nothing” before breaking out online. “When we started out, it wasn’t as high quality. Then, we hired actual videographers who came from television, but things were taking so long to film and moving too slowly for our channel,” Deon said. “It wasn’t until we mixed the way that I create with the way they created that we started making high production content that people want to watch on their TVs.”

Deon will now incorporate Night’s assistance into her creative process. Lili Colwell, the agency’s VP of Digital, told Tubefilter that Deon’s “family-friendly entertainment” showcases her “expert storytelling, combined with a multi-genre focus and studio-quality production.” Night will work with its new signee to explore new business ventures while continuing to disrupt legacy media.

“Night gets stuff done!” Deon added. “And when you are as busy of a creator as I am, you need a team to get things done for you!”

Deon joins a growing list of top creators who have teamed with Night to break into new territory. The talent firm’s other clients include chess creator Levy Rozman and YouTube baller Jesse ‘Jesser’ Riedel.