night

• Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night
• Nascar drivers are racing against streamers on Twitch

  The top stock car racing league in the U.S. teamed with Night to launch the 'NASCAR 25 Creator Series,' a video game competition on Twitch.

  
• Night launched a marketing agency to matchmake brands with creators

  Talent management company Night is launching Night Advisory, a marketing arm that has already partnered with brands like NASCAR.

  
• Night acquires The Roost, the podcast network formerly affiliated with Rooster Teeth

  The Roost, the podcast network formerly affiliated with Rooster Teeth, has been acquired by Night, the talent firm that reps MrBeast.

  
• Talent firm Night signs Kinigra Deon and her empire of “family-friendly entertainment”
• DIY creator Moriah Elizabeth is bringing a line of plush toys to Walmart
• In “state of the creator economy” memo, MrBeast’s manager warns creators about TikTok investments
• True crime YouTuber Kendall Rae and her husband Josh Thomas have signed with Night
• Night’s production arm wants to broaden creators’ content horizons
• 2HYPE co-founder Jesser signs with Night
• Night finds its first beauty creator: Safiya Nygaard (Exclusive)
• Former YouTube exec Alex Piper will build Night Studios “one great idea at a time”