night

• Former YouTube exec Alex Piper will build Night Studios “one great idea at a time”
• MrBeast Has Gone Full Willy Wonka

  MrBeast has launched his own direct-to-consumer snack brand – and is celebrating occasion with Willy Wonka-esque prizes. 

  
• DIY YouTuber Moriah Elizabeth Launching Nail Polish Brand With Brooklyn Incubator ‘Slate’

  Arts and crafts YouTuber Moriah Elizabeth has teamed up with Brooklyn-based, influencer-focused beauty incubator Slate to launch her very own nail polish brand.

  
• MrBeast’s ‘Squid Game’ Remake Becomes Fastest Non-Music Video To Reach 100 Million Views — In 4 Days

  MrBeast's Squid Game re-creation has quickly gone from massively-anticipated to unprecedented.Reed Duchscher, the founding CEO of talent management company Night, who reps MrBeast, says the 26-minute video has broken a litany of records beyond its staggering 123 million viewcount.