Viral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags

Viral Nation Ventures helping creators realize their retail dreams. The newest division of marketing and technology company Viral Nation is co-developing commercial products alongside TikTokers like TheBlondeBrewer, The Salad Lab, and Yuri Lambasella.

The Ventures unit is launching with three partnerships, each of which is centered around a specific product line. The husband-and-wife duo behind TheBlondeBrewer have joined forces with Viral Nation to launch a java brand called Blonde Brew(er) Coffee Co. Darlene Schrijver of The Salad Lab is looking to elevate her salad bowl business through the Ventures team’s support, while Lambasella’s commercial initiative will take the form of an athleisure line called MYEAHH.

Viral Nation describes its Ventures team as an end-to-end service catered to the unique needs of each partner. Schrijver, for example, has already found success with hand-crafted salad bowls. Viral Nation will help her scale up her business and meet consumer demand. Lambasella and TheBlondeBrewer brought in the Ventures team to assist them as they sourced and designed their products. Some initiatives developed out of the division will target high-end markets, while others will appeal to cost-conscious consumers.

The creators behind the first trio of Viral Nation Ventures products all reach at least 2.5 million followers on TikTok. “Jaron and I are beyond excited to launch Blonde Brewer Coffee with Viral Nation Ventures,” said Maggie Clayton, one-half of TheBlondeBrewer, in a statement. “Viral Nation’s collaborative approach to building this new venture has allowed us to be deeply involved at every step; from hilarious, on-brand his-and-hers brew bag names to selecting a unique flavor profile, our products are highly customized and close to our hearts. The hands-on approach is something our fans will really appreciate.”

As Viral Nation helps some of its partners position themselves in the growing creator economy, it is expanding the overall size of its talent roster. Recent signees who have joined the Viral Nation network include Brooke Ashley Hall, Cale Brown, and The McCartys.