viral nation

• Viral Nation says it’s using AI to ensure a safe ecosystem for brands–and put more money in creators’ pockets
• “I’m a neurotic gay Jew. I’ve been funny my whole life.”: Max Cohen on becoming the internet’s favorite Murray Hill Boy

  Max Cohen was tired of scrolling. Like many people, COVID lockdowns and the ensuing rise of short-form digital content had him spending more time on his phone than ever. And while he found some content and creators that sparked joy, others weren't hitting.

  
• Viral Nation is known for being one of the biggest digital talent agencies in the world. But it does a lot more than representation.

  Viral Nation is one of the biggest talent agencies in the digital content industry. With a roster of over 900 creators in dozens of categories across long-form, short-form, and livestreaming, it's perhaps best known for its work growing said content creators--getting them brand deals, helping them launch their own bespoke products, and giving them solid biz dev guidance.

  
• Mikayla Nogueira’s product launch was huge. Her restock stunt was nearly as big.

  Mikayla Nogueira was able to sell out her restocked lip line in ten hours by becoming the CEO of e.l.f. Cosmetics for a single day.

  
• Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees
• Viral Nation taps Nicholas Spiro as CPO, Ahmad Nassri as CTO
• Viral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags
• As The NBA Cup hit Las Vegas, creators like Jesser and Bree Green had a showdown of their own
• Viral Nation’s new analytics platform helps brands unlock “the future of the creator economy”
• Viral Nation’s latest wave of signees includes Brooke Ashley Hall, Cale Brown, and The McCartys
• College athletes are trending in the NIL era. What happens after graduation?
• Baseball needs a big star. On YouTube, Mookie Betts is stepping up to the plate.