viral nation

• Alex Zarfati hoped being on YouTube would help him convince studios to greenlight his projects. Now he’s doing things himself.
• “Best-in-class humans powered by best-in-class technology”: Viral Nation’s SocialAI is the data engine driving its “flywheel” of operations

  "It's not a SaaS product," Micheli says. "It's not something you can buy. You can't log in and this entire thing is just available at someone's fingertips. It's the operating infrastructure of Viral Nation."

  
• Viral Nation says it’s using AI to ensure a safe ecosystem for brands–and put more money in creators’ pockets

  "For many years, we've had a version of AI," Nicholas Spiro, Viral Nation's Chief Commercial Officer, tells Tubefilter. "We've always had a version of analysis and insights." Over the last 18 months, he says, Viral Nation has used advancements in AI to "rebuild entire products that our team, organization, and customers use. We took heavy feedback from the market."

  
• “I’m a neurotic gay Jew. I’ve been funny my whole life.”: Max Cohen on becoming the internet’s favorite Murray Hill Boy

  Max Cohen was tired of scrolling. Like many people, COVID lockdowns and the ensuing rise of short-form digital content had him spending more time on his phone than ever. And while he found some content and creators that sparked joy, others weren't hitting.

  
• Viral Nation is known for being one of the biggest digital talent agencies in the world. But it does a lot more than representation.
• Mikayla Nogueira’s product launch was huge. Her restock stunt was nearly as big.
• Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees
• Viral Nation taps Nicholas Spiro as CPO, Ahmad Nassri as CTO
• Viral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags
• As The NBA Cup hit Las Vegas, creators like Jesser and Bree Green had a showdown of their own
• Viral Nation’s new analytics platform helps brands unlock “the future of the creator economy”
• Viral Nation’s latest wave of signees includes Brooke Ashley Hall, Cale Brown, and The McCartys