TikTok shuffles up a deck of “creative cards” to help businesses win the holiday season

TikTok has introduced a new deck of cards, but you can’t use it to play Go Fish or Solitaire. It’s a pack of Creative Cards that offer video ideas for business owners who want to capture viewers during the holiday season.

As seen in the image above, TikTok is advertising its Creative Cards as “365 examples, tips, and tricks” — a year’s worth of ideas. That line is slightly misleading, since the deck actually includes “more than 100 digital cards” spread across five categories. There are color-coded idea groups related to community, edutainment, creator tools, trends, and storytelling. Creative Card users can focus on one specific category or draw a random suggestion from the deck.

TikTok is positioning the Creative Cards as a holiday gift for its community of business owners. A blog post from the video app notes that 50% of its users employ the For You Page as a shopping aid during the holiday season. Brands that fill that feed with new and original ideas can get a leg up on the competition.

“TikTok Creative Cards help you develop new ways to communicate with concise ad concepts displayed on a collection of more than 100 digital cards,” reads the post

. “With so many thought starters at the ready, it’s easy to keep your content fresh and avoid going stale, which can help you attract attention to seasonal products and gift ideas.”

The Creative Cards join a growing list of business-oriented products on TikTok. The app has been busy on that front in 2023, launching initiatives based around in-person retail, networking, and product discovery. By catering to business owners, TikTok has amassed a community of sellers on TikTok Shop, the ecommerce platform that has been available in the United States for about one year.

Other apps are also making creative inspiration a focus of their current efforts. YouTube has used AI to develop suggested video topics for its creators. EyeTell, a startup led by YouTube Co-Founder Chad Hurley, is based around a similar topic: AI-generated video scripts.