Kick is making moves to make sure more of its creators get paid. The upstart Twitch rival has revealed the 50 streamers who will make up the second class of its Creator Incentive Program.
Thanks to their membership in the Incentive Program, the chosen creators will receive hourly compensation for their Kick streams. Those payments scale up as Kick partners pull in more followers and watch time. When Kick first revealed the Incentive Program last year, it provided benchmarks that will inform its future partnership decisions. The 33 creators included in the Program’s first class averaged about 200 new paid subscribers and 1,500 new followers over 30 days.
The streamers who were ultimately selected for the second class include some of the biggest draws on Kick. According to StreamsCharts, Incentive Program beneficiaries like ZombieBarricades and Schlump are pulling in more than 25,000 hours of watch time per week.
On LinkedIn, Kick Head of Strategic Partnerships Andrew Santamaria revealed all 50 creators who are part of the second class. Some commenters noted that the list includes some streamers who were previously part of bygone communities on platforms like Mixer
and Facebook Gaming.“We’re currently scouting and booking for Phase 3, which will be ready in November,” Santamaria wrote. “Soon, this program will roll out to all Kick Creator dashboards for those who qualify. Our First Class is currently shaping those metrics void of suits and marketing pundits. The end goal is an automated process where creators will get a new hourly rate, monthly, as they grow their communities.”
The Creator Incentive Program is one of several revenue streams Kick uses to compensate its community. The Stake.com-affiliated platform has emerged as a Twitch challenger by offering huge contracts to streaming stars while also identifying and investing in homegrown talent. As a result, Kick creators have been able to earn thousands per month less than one year after the platform’s launch.
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