creator monetization

• The fight against “unoriginal” content (including AI slop) is coming to Facebook
• The creator economy is still growing year-over-year, but a monetization gap is emerging

  NeoReach's report on current trends in the creator economy reveals a stark monetization gap on platforms like TikTok.

  
• Fans have more ways than ever to give creators direct financial support. But what if a recession hits?

  With a potential recession looming, plus the uncertain tariffs, that just might happen--and, like they did when we all thought digital ads and brand deals would go down five years ago, savvy creators are already bracing for impact.

  
• 2024 was Kickstarter’s biggest year yet. Here are the creators who raised $706 million.

  This is cool data from a platform that allows independent creators to connect with fans who want what they're making. We've seen fans' willingness to directly, financially support creators grow since the early days of the COVID pandemic, and sites like YouTube and Twitch are always developing more tools to facilitate this connection (and get a cut of the cash for themselves).

  
• Creator-made islands accounted for 1/3 of ‘Fortnite’ game time in 2024–and earned their developers $352 million
• The Twitch VOD situation is crazy
• Snapchat is changing how creators earn money–and making it harder for them to start
• TikTok wants to turn millions of Americans into paid shopping influencers
• Facebook is now (kinda) paying regular people to use Facebook
• Spotify unlocks “premium video revenue” with revamped creator monetization program
• YouTube wants creators to send their videos to brands
• Advertisers don’t want to give X money, so it’s finding another way to pay creators