creator monetization

• Advertisers don’t want to give X money, so it’s finding another way to pay creators
• Twitch just added another path to become Partner. Will it let established streamers help up-and-comers?

  Twitch's path to partnership is not an easy one. Any streamer who wants to become an official partner of the platform has to meet a strict set of requirements: Within one 30-day period, they have to stream on at least 12 different days, stream 25+ hours of content, and maintain an average of 75 viewers across all their live time.

  
• 60% of OnlyFans creators’ revenue comes from single purchases, not subscriptions. Can SFW platforms learn from it?

  OnlyFans is known for the subscription side of its business, where people--much like they do on platforms like YouTube and Twitch--pay creators a monthly fee for access to their content. But, according to public documents from its parent company Fenix International Limited, a whopping 60% of the money OnlyFans makes comes from single-time purchases.

  
• Twitch is raising sub prices again. Streamers are not happy.

  Twitch has never been profitable, and now it's passing that problem on to viewers by upping subscription prices again. U.S. users just saw the mobile Tier 1 subscription price jump from $4.99 to $5.99 in July, and now it's going up a further $2, making a Tier 1 sub to any streamer a whopping $7.99 per month.

  
• $100 million says fans of all types want to connect with creators
• Brands are scrambling to snag deals with “demure” creator Jools Lebron
• Podcasters are making hundreds of millions of dollars on Patreon
• Kick will pay hourly rates to 50 creators in the second class of its Incentive Program
• TikTok users with at least 10,000 followers can now release premium videos behind paywalls
• ‘Fortnite’ is giving 40% of its revenue to creators
• TikTok introduces Creativity Program to offer “higher revenue potential” for creators
• WEBTOON says it’s paid comic creators $27 million since 2020