FYI, Tubefilter has a podcast.
It’s hosted by our very own Joshua Cohen (that’s me) and Lauren Schnipper. Subscribe to Creator Upload on Apple Podcasts, Spotify, or wherever you listen.
And we’re now also brought to you in part by Nikon.
The creator economy in 384 pages.
It’s a Sisyphean task to encapsulate and run a narrative through the last 10+ years of a multi-hundreds-of-billions dollar industry that touches almost everyone on the planet, but Taylor Lorenz did it.
Her book Extremely Online provides invaluable context for the current marketplace and answers the question HTF did we get here?!, not through the lens of a single company or organization, but through the journey of a user being exposed to the long- and short-form of it all. She reels readers in to stories of individual creators whose experiences have something to say about the bigger picture of how our industry developed from being dismissed as “doomed” to the dominating multiplatform, multimedia force it is today.
Lorenz (former New York Times reporter, current columnist for The Washington Post) has a knack for zooming on the root cause “whys”–like why one YouTube creator group getting some leftover dough from Carl’s Jr.‘s advertising budget and using it to make videos way more popular than the chain’s own official ads was kind of a huge deal.
Extremely Online does a great job condensing Lorenz’s encyclopedic creator knowledge, but after so long in the biz, she’s got more stories than she could fit in one volume. We talk about those and more in the latest installment of Creator Upload. Subscribe on Apple Podcasts, Spotify, or whenever you listen. You’re gonna dig it.
Creator Upload is now brought you in part by Nikon. Experience the new Z 8. Compact, agile, powerful. Now’s the time to get your dream camera! Shop Now!
A right-leaning video platform is ready to rumble in a court of law. Rumble, the…
ChatGPT is coming to TikTok. The app known for its short-form videos is testing AI-generated search results…
Popflex is one of the biggest brands to emerge from the brain of a YouTube…
The most-watched sponsored YouTube video of the week didn't come from MrBeast -- instead, Derek Muller's Veritasium provided…
Neal Mohan wants the Television Academy to watch more YouTube videos. The CEO of the Google-owned platform recently penned a…
Sapnap's face is officially a snack. The Dream SMP co-founder/NRG co-owner teamed up with Walmart…