On TikTok, creator Mike Kruzich entertains 3.6 million followers by sharing stories from around the web. Now, he’s inviting clients to hear the story of his own successful career. Emboldened by his success on TikTok, Kruzich has launched a content marketing agency under his own name.
Details about Kruzich’s agency can be found in a video shared on his personal website. Kruzich opens the clip by talking about his fast start on TikTok. In less than six months, he went from zero followers to one million, and he has now pulled in more than two billion views across his social channels.
Kruzich collected all that traffic without spending “a dime” on paid advertising. He is launching his agency to help clients achieve their own organic growth spurts. “If you’re an entrepreneur who wants to grow their business in 2023, 2024, content marketing is the very best strategy,” Kruzich says in his intro video.
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As readers can learn from our Creators on the Rise column, there are plenty of channels that have snagged sizable TikTok followings a few months after they launched. To prove that he’s more than a flash in the pan, Kruzich has built multiple successful channels from scratch. When a viewer attributed his success to his looks, Kruzich launched a new account, which picked up more than 70 million views in its first month. He then coached other creators and provided them with video scripts that helped them gain thousands of followers in a matter of weeks.
Kruzich’s agency offers two tiers of support. At the basic level, he and his team will film videos alongside clients and handle post-production duties on their behalf. “We’ll edit it for you to make it look like mine,” Kruzich says in his intro video.
A more comprehensive “90-day package” includes coaching and personal support. That option, Kruzich says, is targeted to clients who want “the best possible chance to go viral every time.”
Virality can never be guaranteed, but Kruzich’s agency promises clients that they will receive one million organic views over 90 days. Given the current state of social media, Kruzich sees those numbers as a starting point. “Right now is the only time in history when you can make one video and post it on all five platforms and go viral,” he said.
