News

YouTube’s new creator interview series is ‘Hot Ones’ with pickle juice

Some people like to sip the tea, but YouTube is sipping the pickle juice. The video platform has launched In A Pickle, a dishy interview series in which creators have two choices: Share your secrets or end up with a sour taste in your mouth.

In A Pickle will go live via the official YouTube Blog, where the first episode of the series is now live. The show’s format is reminiscent of the hit series Hot Ones, in that it pairs pointed interrogation with extreme food challenges. Instead of eating increasingly hot wings, the guest creators on In A Pickle respond to a set of questions. For each question they skip, they must down a shot of pickle juice.

That doesn’t sound like much of a punishment to me, but inaugural guest Haley Kalil has her own opinions. The model, funnywoman, and professional troll answered almost all of the questions YouTube threw at her. But when asked to reveal her least-favorite collaborator, she chose to pucker up rather than name names.

Subscribe to get the latest creator news

Subscribe

Putting aside all of the dill-flavored hijinks, In A Pickle 

offers some valuable insights into creator lifestyles and communities. “I work harder now than I did when I was working in an immunology lab,” Kalil said during her interview. “Hey dad, are you watching? It’s hard work, I promise.”

A YouTube blog post revealed the creators who will show up in future episodes. “In a Pickle is a brand new 7-part video series featuring Peet MontzingoAshley Yi, Carter KenchJordan MatterThe Beverly HallsHaley Kalil, and Ms. Beanie,” reads the post. “The interview series launches today [August 16] with new videos rolling out bi-weekly on Wednesdays.”

If you want to keep up with In A Pickle, you should keep an eye on the YouTube Blog. If you’d rather watch the show directly, you can find the first episode on the YouTube Creator Liaison channel, where Rene Ritchie holds court and acts as an intermediary between his employer and its creator community.

Share
Published by
Sam Gutelle

Recent Posts

YouTube’s new public viewcounts over-report actual engagement by 40%

YouTube's new public viewcounts over-report engagement by 40%, according to new data from Agentio. As…

3 days ago

Have you heard? Another YouTuber on Netflix, Dude Perfect’s CEO shuffle, and a cow gamer.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

Bottoms up! Google is bringing personalization to alcohol ads on YouTube.

On YouTube, ads for alcoholic beverages are few and far between -- but that's about to…

3 days ago

TikTok has new ways to comment (that make it feel more like Instagram)

TikTok is trying to turn its comments into an interactive format. The app has unveiled several…

4 days ago

GTA RP Week returns to Twitch, with Rockstar promoting “the next evolution of the GTA 5 roleplay community”

Rockstar doesn't put out games very often. Grand Theft Auto VI is about to debut…

4 days ago

After spending decades in Hollywood, UTA’s Co-Founder has a new gig: A call-in show on Twitch.

What do you do if you’re a Hollywood lifer who is without a full-time job…

4 days ago