King Charles launches YouTube channel in search of “sustainable solutions to the climate crisis”

Less than two months after his official coronation, King Charles III is getting busy on YouTube. The monarch of the United Kingdom has debuted a new channel for his environment nonprofit, RE:TV.

Charles launched RE:TV in hopes of addressing the climate crisis. “The time to act is now,” reads a message that greets visitors to the nonprofit’s website. For RE:TV, action means providing a platform for innovative climate solutions. The organization teams up with local crews to shoot videos that champion climate action. So far, more than 70 of those short films have been produced.

Initially, RE:TV videos were distributed through platforms like Amazon Prime and Bloomberg. The brand’s new channel gives it a foothold on YouTube — and an expanded audience. Just two months after RE:TV’s YouTube arrival, it has already shared more than 50 long-form videos and Shorts with an audience of about 16,000 subscribers.

A trip to the RE:TV YouTube channel reveals the effort King Charles has made to speak up about environmental conservation. A recent upload chronicles “50 years of speaking up for the planet” by recruiting some celebrities to echo the King’s eco-friendly soundbites. The stars working with the British regent include actors like Idris Elba 

and Glenn Close, as well as YouTube star Jack Harries. The one-time face of the JacksGap channel has reinvented himself as a passionate advocate for climate justice.

“We have forgotten sometimes, I think, that we are part of nature. So what we do to the world around us we are doing totally to ourselves,” King Charles says in the first video uploaded to the RE:TV YouTube channel. “We have to develop an approach which, by putting nature at the center of the whole process, what profit we make, we have to make a profit for nature.”

According to Variety, the “50 years” short was produced by Atomized Studios and directed by Anatole Sloan. The speeches span Charles’ decades-long tenure as the Prince of Wales, but even in the era of his regency, he is continuing to strive for substantial change.