The tradition continues: The House of Highlights Creator League returns to the Final Four

Last year, the Bleacher Report brand House of Highlights held the finals of its Creator League adjacent to the NCAA Final Four. During the first weekend of April, that tradition will return. The Final Four is coming to Houston, and the Creator League will come with it. Two pairs of creators will vie for $50,000 in an event held at the NRG Arena on April 2.

The 2023 edition of the Creator League has aired on the competition’s official channel, which has highlighted top YouTube ballers like Cash Nasty and Bree Green. After a spirited season, two teams met in a series of semifinal matches on March 29.

The next Creator League broadcast will be even bigger and better. Just like last year, the two surviving teams will play for the top prize while the best men’s college basketball teams face off a short distance away. The Creator League 2v2 Finals presented by Samsung Galaxy begin at 7 PM ET on April 2. A few hours later, March Madness will reach its conclusion at Houston’s NRG Stadium.

Bleacher Report is able to secure access to the Final Four thanks to the rights held by its parent company Warner Bros. Discovery, which broadcasts March Madness across Turner channels. The Creator League has been promoted throughout this year’s tournament.

Creators who participate in Bleacher Report’s league can receive valuable exposure and basketball cachet in addition to the $50,000 grand prize. On the flipside, creator-driven strategies are paying off for Warner Bros. Discovery’s hoops-themed subsidiaries. The Creator League has earned more than 125 million views since the start of the season and has added 411,000 new followers across TikTok, YouTube, and Instagram.

The finals of the Creator League will be streamed live on YouTube, but the finals of the NCAA Tournament will not. To watch the college basketball championship online, fans will need access to Paramount+ or a digital TV service that carries CBS.