News

NBA stars have big style. A new web series challenges them to keep their outfits under $300.

NBA stars like Russell Westbrook and James Harden have become famous for wearing over-the-top outfits as they walk from the locker room to the court. When you make millions each year, it’s easy to dress to the nines, but is it possible to style yourself like an NBA star without signing a professional sports contract?

Chime says yes. The fintech company is behind Ball on a Budget, a YouTube series that challenges basketball players to recreate their signature looks without breaking the bank. The show’s guests join stylist Courtney Mays to embark on sartorial adventures that bring NBA fashion to the masses.

The first athlete to show up on Ball on a Budget is Tim Hardaway, Jr. of the Dallas Mavericks. With $300 in his pocket, Hardaway, Jr. heads to a local thrift shop, where he and Mays assemble an outfit that is trendy but not spendy. The clip can be found on Chime’s official YouTube channel.

Subscribe for daily Tubefilter Top Stories

Subscribe

“Especially the younger consumer, I think we’re constantly bombarded with these ideas of spending to look good,” Mays said in a statement

. “I thought this series was so important because it was really teaching people to be smart with their money, but still be interested in feeling good and looking good. It was important to have conversations around money when it comes to fashion because so often we’re told even inadvertently to follow this trend of wearing Louis Vuitton down to your socks, but I think realistically it’s so important to be cost-conscious.”

Future Ball on a Budget shoppers will include Karl Anthony Towns and Jalen Green. As the NBA playoffs roll around in April, some of the league’s trendsetters will have the chance to try on the outfits they picked out through Chime’s web series. If you watch the show, you might find the confidence to assemble one of Hardaway Jr.’s outlandish fits in your own closet.

Share
Published by
Sam Gutelle

Recent Posts

The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

After enduring multiple rounds of bankruptcy filings, Claire's could use a win, and it's hoping that…

11 hours ago

Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

1 day ago

Have you heard? Hollywood gets more creator horror while Dan Clancy gets in a dig at TikTok.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

4 days ago

4chan’s feud with the U.K. previews the future of social media regulations

Stop me if you heard this one before: 4chan and its anti-authoritarian streak are playing a pivotal…

5 days ago

Google, Idris Elba pledge $1 million to bring generative AI to African creators

Can generative AI bridge the access gap that has long held back African creators? Google and Idris…

5 days ago

YouTube joins Mark Rober’s $55 million mission to help teachers spread the good word of STEM

Mark Rober is spending $55 million on a full grade school STEM curriculum that will…

5 days ago