Snapchat wants to see your #UglySweaters, #ChristmasDecor, and more. $125,000 is up for grabs.

In October, Snapchat awarded $100,000 through its Spotlight Challenges. Two months later, the app is upping its ante. During December, the prizes from Snapchat’s Challenges will collectively total $125,000.

The six-digit sum will be meted out across 16 different Challenges, which will cover all sorts of topics from the holiday season. The first wave of contests includes a chance for users to show off their #ChristmasDecor and an opportunity to share some time-saving #HolidayHacks. As the month goes on, Spotlight users will be prompted to demonstrate the dishes (#GingerbreadHouse#CharcuterieBoard), gifts (#WhiteElephant#UglySweaters), and traditions (#BestHolidaySpot, #MyHolidayMovie) that define their festive celebrations.

Between three and four Challenges will be active on Spotlight each week of December. Snapchat’s TikTok competitor has become a key revenue stream for some of the platforms top creators; Spotlight paid out $250 million during its first year. The full monthly slate of Spotlight Challenges can be found on the Snapchat app.

Send the latest creator news straight to your inbox


Snapchat has shifted the distribution of its Spotlight Challenges since it first announced the short-form video initiatives

last year. One Christmas ago, the app recruited Mariah Carey to launch a single, $100,000 Challenge. That contest solicited riffs on the diva’s Yuletide classic, ‘All I Want For Christmas Is You.’ This holiday season, Snap is opting for a more divided approach, with many more Challenges but less prize money per Challenge.

As the calendar turns over into 2023, Spotlight users will find additional Challenges to which they can submit videos. As has become par for the course, those competitions will ask entrants to utilize specific Snapchat features and products. #NewYearsTransition will employ Snap Tools to create literal transitions into 2023, while #TravelRecap will pair 2022 vacations with Snapchat’s “Deep Green” Sound.

If you spend a lot of time on Snapchat, these prompts may have given you a spark. You can participate in the December Spotlight Challenges through this link.

Published by
Sam Gutelle

Recent Posts

LinkedIn’s CEO is talking to execs and leaders who walked ‘The Path’ to success

Ryan Roslansky has been CEO of LinkedIn since June 2020, but he went through a long journey before…

1 day ago

On Holocaust Remembrance Day, TikTok and its community are saying “never again”

For Holocaust Remembrance Day, TikTok is doing its part to ensure that the atrocities of…

1 day ago

Logan Paul and KSI’s beverage brand gets a Prime placement at the Super Bowl

Prime Hydration is going to the Super Bowl. The beverage brand, established a year ago by…

1 day ago

This Valentine’s Day, Snapchat is paying creators for their bad date horror stories

Snapchat's holiday-themed Spotlight Challenges are back, and this time, it's all about Valentine's Day. Last…

1 day ago

Davie504 and TwoSetViolin will settle their “Violin vs. Bass” battle with a live event

For nearly three years, a pair of popular YouTube channels have been engaged in a…

2 days ago

Alyssa McKay gets royal in new narrative podcast

Alyssa McKay is set to star in The Royals of Malibu, a scripted audio adaptation…

2 days ago