Twitter

Twitter lost money last quarter–and it’s blaming Elon Musk

The Elon Musk acquisition fiasco has cost Twitter $33 million so far, the company said in its second-quarter earnings call.

Q2 saw Twitter come in below analyst expectations, with a revenue of $1.18 billion—a 1% year-over-year decline from the $1.19 billion it earned in Q2 2021.

Twitter blamed the drop on “advertising industry headwinds associated with the macroenvironment” (something we’ve heard from YouTube and other platforms reliant on digital advertising) but also “uncertainty related to the pending acquisition of Twitter” by Musk.

Subscribe for daily Tubefilter Top Stories

Subscribe

For those who haven’t kept up with the Musk/Twitter saga, the tl;dr is that he agreed to buy Twitter for $44 billion in April, subsequently lost $30 billion of his net worth, waffled for weeks, then reneged on the deal earlier this month. Twitter’s not having it, and filed suit July 12, attempting to force him to pony up $44 billion and close the deal. The case is set to go before a judge in October.

The $33 million this situation has apparently cost Twitter so far contributed to its overall 31% rise in costs in Q2. It also paid out $19 million in severance costs.

Under-par earnings and increased expenditures left the company with a net loss of $270 million this quarter, or about 8 cents per share. For comparison, Twitter closed Q2 2021 with net revenue of $66 million.

Twitter declined to provide a forecast for Q3, citing the fact that Musk’s acquisition is still up in the air.

Share
Published by
James Hale

Recent Posts

Top 5 Branded Videos of the Week: Lifestyle swag

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

5 hours ago

At Kai Cenat’s Streamer University, the stars have aligned (and enrolled)

If you've followed Kai Cenat's Mafiathon events over the years, then you know that the…

6 hours ago

Spotify is using AI to turn Wrapped into a year-round phenomenon

If you love to share your Spotify Wrapped, but you don't want to wait until…

7 hours ago

YouTube has limited eating disorder videos, but there’s more work to do

Two years after it initially studied eating disorder videos on YouTube, the Center For Countering Digital Hate (CCDH)…

8 hours ago

TikTok’s AI labels might not be effective, so the app is educating its users

TikTok was one of the first social media companies to add labels to AI-generated content. Those…

1 day ago