News

It’s official: Logan Paul signs multi-year contract with WWE

Wrestling fans should get ready to see a lot more of Logan Paul on the WWE circuit.

The swaggering influencer, who has parlayed his success on platforms like YouTube and Vine into a broader media career, has signed a contract with the world’s most prominent wrestling organization. According to combat sports journalist Ariel Helwani, Paul’s deal with the WWE is a multi-year agreement that will see the 27-year-old compete at multiple events per year.

Paul celebrated the singing of his contract by posting about it on Twitter. He shared a picture in which he is posing with wrestling icon Triple H, WWE CEO Stephanie McMahon, and a bottle of Prime, the sports drink he launched alongside fellow creator (and former boxing opponent) KSI.

Subscribe to get the latest creator news

Subscribe

Though he wasn’t an official WWE personality before he inked his name on that piece of paper, Paul has been signaling his ambitions in the wrestling world for some time. After fighting in multiple high-profile boxing matches, including a contentious bout against superstar Floyd Mayweather, the older Paul brother has traded in his gloves for a more elaborate get-up. He made a big impression at Wrestlemania 38 earlier this year after walking into the ring with a rare Pokemon card hanging from his neck. He then teamed up with fellow Ohio native The Miz to take down Rey Mysterio and his son.

At the end of that event, The Miz double-crossed Paul, and the creator has been hyping up a potential rematch ever since. “I did not sign this contract to team up with The Miz,” he said in a recent video. “I signed this contract so I could beat The Miz’s ass at SummerSlam.”

SummerSlam, which is typically one of the biggest event’s on the WWE calendar, will take place this year at Nashville’s Nissan Stadium on July 30. Helwani noted that Paul is likely to have his first “big appearance” at the WWE’s midsummer clash, but he could appear on TV before then.

As the news of Paul’s deal has echoed across the internet, some wrestling fans have reacted negatively. The Paul brothers may have as many enemies as friends, but that’s what will make Logan a fantastic wrestling heel. He seems ready to play the role of the villain — at least for now. And if his WWE career doesn’t go the way he expects, he can take solace in knowing that he’s probably going to sell a lot of Prime energy drinks before his time in the ring runs out.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? A ‘Dead Meat’ meetup, Jake Paul’s re-raise, and the TikTok farlands.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

16 hours ago

YouTube Shorts has a new look that removes distractions and dislikes

It's hard to believe it's already been more than five years since YouTube Shorts was…

17 hours ago

Twitch partners with Soundcloud to put a new spin on DJ sets

Both YouTube and TikTok have flexed their music industry muscles by attaching their names to star-studded…

18 hours ago

Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge

With microseries drawing big attention and big investment from startup studios and legacy entertainment entities…

1 day ago

YouTube creator content now appears in 25% of AI chatbot responses

According to new research from Jellyfish, creators are becoming vital sources for AI chatbots, whether they…

2 days ago

The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.

On June 13, the New York Knicks ended a 53-year title drought by defeating the San Antonio Spurs…

2 days ago