Studio71 signs Marques Brownlee, Trixie Mattel, and more as it aims for Facebook dominance

Studio71 wants to make a splash on Facebook.

The media and talent management company today unveiled a dedicated Facebook content distribution division it says has generated more than one billion views and 50 million followers so far for its network of creators.

The division, which launched sometime last year, publishes 1,000+ videos on Facebook per month and has significantly boosted revenue for some participating creators, according to Studio71. People like pro parkour team Storror (7.5 million subscribers on YouTube) and lifestyle creator Domo Wilson (1.8 million) are among those who saw their Facebook video revenue quadruple and their Facebook engagement double in the first quarter of 2022, Studio71 says.

Creators who work with the division have their videos (often published first on other platforms) distributed on Facebook by an in-house team of editors, content strategists, and community organizers. The division reports to Teddy Tutson, Studio71’s head of channel services, and is led by executive Nick Robertson

and Studio71’s VP of business development Peter Nordahl-Hansen.

Studio71 says the division provides partner creators (and brands) with audience growth stats, community management, and monetization.

“Our Facebook division has added considerable reach and revenue for our creators since launch last year,” Adam Boorstin, Studio71’s co-CEO, said in a statement. “We’re dedicated to helping talent build a fast-growing and sustainable Facebook business that will act as a valuable new revenue stream.”

In addition to sharing details about its new division, Studio71 announced it has signed creators Marques Brownlee (15.7 million subscribers on YouTube), Epic Meal Time (6.9 million), Trixie Mattel (1.6 million, pictured above), and Whitney Port (178,000) to its roster.

Studio71 says it currently works with over 1,800 creators.