MrBeast Builds On Relationship With Banking Company ‘Current’

MrBeast has released his sophomore video as part of a long-term partnership with fintech company Current.

In April, the YouTube monolith, whose real name is Jimmy Donaldson, signed a long-term deal with Current that includes branded content, limited edition merch, and surprise giveaways. At the time, he also gained an equity stake in the company by investing an undisclosed.

In April, Donaldson also posted his first sponsored video that — in true MrBeast fashion — gave away $1 to the first 100,000 people who signed up for Current using his promo code. Current is a digital bank targeting millennial and Gen Z users that works extensively with influencers to tap this audience.

Subscribe for daily Tubefilter Top Stories

Subscribe

Donaldson’s second collab with Current, which dropped yesterday, has ascended to No. 1 spot on YouTube’s trending tab and amassed 13 million views in less than 24 hours. Donaldson is once again giving away $100,000 to everyone who signs up for Current using his ‘BeastBank’ code — plus 5,000 reward points, which can be redeemed for an exclusive hoodie.

This time, Donaldson will also be giving away an additional $20,000 to random users who send him Current Pay requests — a Venmo-like service enabling members to send or request money from others instantly.

And the partnership with Donaldson appears to be paying off for Current. The company says that while its app store position varies daily, Donaldson’s video helped catapult it to the No. 5 position on the free finance iPhone app charts, ahead of Chase, Coinbase, and Bank of America. Current Pay requests are also up by a factor of eight since the video went live.

You can check out the latest video, in which four of MrBeast’s friends compete to win $100,000, below:

Share
Published by
Geoff Weiss

Recent Posts

Spotify’s New Shopify Integration Lets Artists More Seamlessly Sell Merch

Ecommerce platform Shopify has announced a new integration with music streamer Spotify to propagate merch…

13 hours ago

MrBeast, Emma Chamberlain Top-Nominated Creators At 2021 Streamys

That invigorating chill in the air can only mean one thing: Streamys season is officially…

15 hours ago

Shifting Focus Within YouTube’s ‘Trusted Flagger’ Program Has Angered Some Participants

There’s some consternation afoot within YouTube’s Trusted Flagger program, which the video giant launched in…

16 hours ago

Creators On The Rise: Thanks To YouTube, Walt Disney And MTV Animator Patrick Smith Can Go Indie Full-Time

Welcome to Creators on the Rise, where—in partnership with global creator company Jellysmack—we find and…

20 hours ago

TikTok Spotlights Most Influential Creators Of 2021 In First Annual ‘Discover List’

Looking back at 2021, TikTok turned a spotlight on 50 of its most influential creators…

2 days ago

YouTube To Host Weeklong Holiday Shopping Event With The Merrell Twins, Walmart, More

YouTube shared some social commerce news during its keynote presentation today at Advertising Week featuring…

2 days ago