Reddit Hires Instagram Vet Timo Pelz As Its First Head Of Business Marketing

After eight years at Instagram and parent company Facebook, Timo Pelz has onboarded at Reddit as its first-ever head of business marketing, effective immediately.

Pelz will be tasked with setting the go-to-market strategy for Reddit’s ad products, and leading the team connecting Reddit’s sales org with the wider ad industry across all sizes and verticals. He will oversee business marketing for Reddit’s managed and self-serve ad clients, including product messaging, customer success stories, market narratives, competitive analysts, lifecycle marketing, and events, Reddit said in a blog post.

“I’m delighted to welcome Timo to our senior leadership team,” Reddit CMO Roxy Young — to whom Pelz will report — said in a statement. “As we continue to scale our advertising business and expand to international markets, Timo will be instrumental in elevating and driving Reddit’s unique value proposition for new and existing advertisers.”

Pelz arrives at Reddit from Instagram, where he led global business marketing across core products like Stories, Explore, shopping, branded content, IGTV, and Reels. Prior to Instagram, Pelz led vertical sales and marketing efforts at Facebook.

“Reddit has been significant to me as a user and I have watched the company’s success with awe in recent years,” Pelz, who will be based in North Carolina, said in a statement. “There’s never been a more meaningful time for online communities and the Reddit platform generally, and I can’t wait to be part of this mission-driven, motivated team.”