marketing

• The Timothee Chalamet lookalike contest put a fresh spin on virality. Its organizer is launching an agency.
• Netflix is planning to open permanent physical locations to promote its shows and movies

  Netflix will develop real-life experiences based on its original shows and movies at an IRL space that is set to open in 2025.

  
• 28% of TikTok users are Gen Xers. Only 5% of brands target that cohort with influencer marketing.

  Is Generation X underserved in influencer marketing campaigns? Wavemaker answered that question by checking the cohort's TikTok habits.

  
• TikTok says its impressions are undervalued by 73%. Will advertisers adjust their measurements?

  TikTok is arguing that advertisers need to use click-through attribution to properly measurement the impact of the platform's campaigns.

  
• Ad Age and TikTok are giving “young creatives” 60 seconds to depict “the future of creativity”
• TikTok adds new marketing goals in continued appeal to small businesses
• Snap wants to turn the post-holiday lull into “a unique business opportunity.” Welcome to Q5.
• TikTok tells brands how it “works” for them
• Is your small business looking to get big on TikTok? Enroll in the TikTok Academy.
• On YouTube, brands are speaking softly in order to be heard
• QR code campaign drives 150,000 connected TV viewers to Neiman Marcus website
• How To Grow Your Brand On TikTok: Deconstructing e.l.f. Cosmetics’ Success