Is Generation X underserved in influencer marketing campaigns? Wavemaker answered that question by checking the cohort's TikTok habits.
marketing
- Netflix is planning to open permanent physical locations to promote its shows and movies
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28% of TikTok users are Gen Xers. Only 5% of brands target that cohort with influencer marketing.
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TikTok says its impressions are undervalued by 73%. Will advertisers adjust their measurements?
TikTok is arguing that advertisers need to use click-through attribution to properly measurement the impact of the platform's campaigns.
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Ad Age and TikTok are giving “young creatives” 60 seconds to depict “the future of creativity”
A Young Creatives contest hosted by AdAge and TikTok with celebrate 60-second storytellers at the Cannes Lions festival.
- TikTok adds new marketing goals in continued appeal to small businesses
- Snap wants to turn the post-holiday lull into “a unique business opportunity.” Welcome to Q5.
- TikTok tells brands how it “works” for them
- Is your small business looking to get big on TikTok? Enroll in the TikTok Academy.
- On YouTube, brands are speaking softly in order to be heard
- QR code campaign drives 150,000 connected TV viewers to Neiman Marcus website
- How To Grow Your Brand On TikTok: Deconstructing e.l.f. Cosmetics’ Success
- Reddit Hires Instagram Vet Timo Pelz As Its First Head Of Business Marketing
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