Famous Birthdays Testing Paid ‘Pro’ Service To Help Brands, Platforms Detect Emerging Creators (Exclusive)

Famous Birthdays, an encyclopedia for the influencer set with a strong focus on Gen Z personalities, is continuing its linguistic expansion and testing a new subscription service titled Famous Birthdays Pro.

Famous Birthdays, which was already live in English, Spanish, and Portuguese, has just launched in French and Japanese — two languages that have been in the works for the past six months, founder Evan Britton tells Tubefilter.

And amid this global growth — and the various search metrics it is able to glean — Famous Birthdays is currently testing Famous Birthdays Pro, an exclusive dashboard that serves to detect emerging creators by search volume. Britton says the service is intended to help social platforms, talent agencies, and brands identify prospective partners. It is currently in tests with a few paying clients, and is set to roll out fully later this year, though the company has not finalized a pricing scheme as of yet.

“We conducted Charli D’Amelio‘s first-ever interview after we noticed our user activity including searches on our platform exploding for Charli in September of 2019,” Britton recounts of Famous Birthdays’ predictive powers. “The goal of Famous Birthdays Pro will be to share insights such as these with brands, social platforms, and talent agencies via our exclusive dashboard.”

All told, Famous Birthdays has profiles for 250,000 creators on its English platform, 50,000 on its Spanish site, and 25,000 in Portuguese. The Japanese and French iterations count 5,000 creators apiece — a figure that will gradually continue to augment based on search demand, Britton says.

Famous Birthdays has amassed 30 million monthly visitors — 24 million of whom are English-speaking, 4.5 million coming from the Spanish platform, and 1.5 million in Portuguese. Britton says future growth hinges on ongoing language expansion.