Collab Party asks users to fill in a Mad Libs-esque form where they smush together two creators, celebrities, and/or public figures, then suggest a collaborative, content-making activity for the duo to complete on a specific platform.
“Collaboration is the heart and soul of being a creator,” Stir wrote on the drop’s website. “We wanted to build an easy and fun way for creators to work with others. A way that also could encourage fans to share what they want to see.”
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Suggested collabs are publicly visible and can be upvoted by the community. Once the voting period is over, Stir will award cash to the folks behind the three top-voted collabs, and to the six creators named in the collabs. The third runner-up will receive $10,000 (split evenly between the maker and named creators), second place will receive $15,000, and the top-voted suggestion will snag a grand prize of $25,000.
Stir will also facilitate the creation of winning collabs.
At press time, the top-voted collab is a request for Valkyrae and Grammy winner Ariana Grande to play buzzy game Among Us on YouTube. Close behind is a request for poet Amanda Gorman and Rep. Alexandria Ocasio-Cortez to play Among Us on Twitch. Other top entries include pairing up Elon Musk and Marques Brownlee for a climate change discussion, a request for MrBeast and Casey Neistat to host a Wheel of Fortune-style game to benefit small businesses, and for Rebecca Black to duet with Katy Perry on a recreation of her (in)famous debut single “Friday.”
You can see more about Collab Party here.
Stir was founded in 2020 by Facebook alum Joseph Albanese. Last month, it a $4 million seed round that drew investment from Neistat, YouTube cofounder Chad Hurley, Rhett McLaughlin and Link Neal’s digital media company Mythical, Patreon CEO Jack Conte, and SeatGeek exec Ian Borthwick.