TikTok star Eitan Bernath is the latest creator to find fame on the platform to sign with a top talent agency.
The 18-year-old, best known for his cooking-themed videos on the micro-video platform, will work with WME, according to The Hollywood Reporter. The deal arrives as Bernath — best known for his love of exotic dishes — readies several new ventures, including added content on Instagram’s episodic hub, IGTV, as well as publishing his first cookbook.
While New Jersey-based Bernath has appeared on The Food Network on two occasions, competing on Chopped and Guy Fieri’s Guy’s Grocery Games, he currently counts 994,000 followers on TikTok
, 33,000 YouTube subscribers, and 135,000 subscribers on Instagram. Bernath also publishes a weekly email newsletter, per the Reporter, and operates his own production company, Eitan Productions.Other talent agencies who have signed TikTok stars in recent months include: A3 Artists Agency (Avani Gregg, Andre Swilley, and Tayler Holder); UTA (the D’Amelio family; Brittany Tomlinson); and WME (Addison Rae, Chase Hudson, and The Hype House as a brand).
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