Categories: Quibi

Quibi Says It’ll Let Users Cast To TVs Next Month, Reveals Top 5 Most-Watched Originals To Date

Quibi has caved.

When Jeffrey Katzenberg’s shortform video service launched April 6, it was greeted by one major complaint from users:

Subscribe to get the latest creator news

Subscribe

The service had entirely shut off screen mirroring capabilities, blocking users from watching Quibi content on anything but their smartphones. Prior to launch, Katzenberg explained Quibi had decided to cut mirroring because it “wants to do one thing which no one else is doing and see if we can do it really great.” He and Quibi CEO Meg Whitman had also reiterated multiple times that they are not positioning Quibi as a competitor for streaming services frequently watched on TVs, like Netflix and Hulu.

But now Quibi is giving the people what they want: It’s fast-tracking development of a casting function, and plans to add that to its app sometime in May, Variety reports

. We don’t know if the casting feature will allow viewers to use Quibi’s Turnstyle feature, which seamlessly flips content from horizontal to vertical and back anytime they turn their phone, or if content will simply cast to fit a TV display.

In addition to (maybe) pacifying cast-hungry viewers, Quibi told Reuters it’s now up to 2.7 million downloads across the Apple App Store and Google Play Store. The company didn’t disclose how many of those downloads have turned into subscribers paying $5 (with ads) or $8 (ad-free) per month–and likely won’t have any kind of conversion rate until July, when the first users will begin to age out of its unusually long 90-day free trial.

Katzenberg did tell Reuters the number of downloads is “encouraging” for a new streaming service not attached to a well-known brand. Quibi has taken in nearly $2 billion in funding from investors including Disney, Warner Bros., Sony Pictures Entertainment, and Alibaba.

“Under the circumstances, launching a new business into the tsunami of a pandemic, we actually have had a very, very good launch,” Katzenberg said.

Quibi also did not offer any hard viewership metrics, but did say which five shows and which five Daily Essentials (five-to-six-minute news, entertainment, and lifestyle installments) have been the most watched since launch.

Most-Watched Shows Thus Far

  • Most Dangerous Game
  • Chrissy’s Court
  • Flipped
  • Punk’d
  • Survive

Most-Watched Daily Essentials Thus Far

  • Around the World, BBC News
  • No Filter, TMZ
  • The Rachel Hollis Show
  • The Report, NBC News
  • Sexology with Shan
Share
Published by
James Hale
Tags: quibi

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

2 days ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

2 days ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

2 days ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

2 days ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

2 days ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

3 days ago