News

FaZe Clan Raises $40 Million In Series A From Slew Of Top Rappers, Athletes, Music Execs

Last week, leading esports org FaZe Clan announced that it had formed an exclusive merch pact with ecommerce platform NTWRK, and stated that NTWRK — founded by Jaime Iovine, son of music vet Jimmy Iovine — had led its latest funding round.

Now, we’ve gotten a bit more insight into FaZe’s Series A, which totaled $40 million. In addition to NTWRK, the round featured participation by a number of musicians, athletes, and music execs, including: musicians Pitbull, Swae Lee, Yo Gotti, DJ Paul, Ray J, Offset, and Disco Fries; music executives Sylvia Rhone, Troy Carter, and Guy Oseary; pro skateboarder Nyjah Huston; soccer star Gregory Van Der Wiel; basketballers Meyers Leonard, Josh Hart, and Jamal Murray; actor Chris O’Donnell; and radio host Big Boy.

Faze said the funds will support expansion, player acquisitions, and company operations.

Subscribe to get the latest creator news

Subscribe

“These influential investors recognize the cultural significance of FaZe Clan as well as the enormous business opportunities around our content, esports teams, and apparel,” FaZE CEO Lee Trink

said in a statement. “We have a hyper-engaged global audience and FaZe Clan is the most powerful lifestyle brand in all of gaming. This round of funding provides the capital to continue to reshape the future of sports and entertainment.”

Per Crunchbase, Faze Clan previously raised an undisclosed seed round in 2018 from Muse Capital.

FaZe was founded in 2010 and says it counts 215 million followers across all social platforms. The company reps 85 creators and pro gamers and owns seven esports teams who compete in Fortnite, FIFA, PlayerUnknown’s Battlegrounds, and more. In response to the current pandemic, the company has raised roughly $125,000 for relief efforts through a weekly pro-am tournament called Fight2Fund.

Share
Published by
Geoff Weiss

Recent Posts

A YouTube test brought creator analytics directly into brands’ YouTube Studio dashboards

At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators.…

17 hours ago

OpenAI brought in Patreon’s Co-Founder. Here’s what he has planned.

Two weeks after OpenAI announced the hire of Sam Yam as the head of its Creator Product division,…

17 hours ago

AI-generated videos get labels. The European Union is applying the same standards to text.

AI-generated text has become a major concern in classrooms, offices, and publishing houses, but the European…

19 hours ago

Canon’s $100,000 First Cut contest returns to help creators fund their dream projects

Canon is putting another $100,000 straight into creators' hands to help them bring their dream…

21 hours ago

Dhar Mann wants to broker $100 million in creator/brand deals, and also he’s opening “Creator City” in Los Angeles

Dhar Mann has his name in lights at this year's Advertising Week New York. As…

2 days ago

Meta’s smart glasses are innovative. Are they a security threat?

Last month, Meta made a big announcement. The Big Tech giant took a bold step forward in…

2 days ago