YouTube

YouTube To Introduce Themed Content Shelves Within Nascent ‘/Fashion’ Hub

YouTube is going all in on international Fashion Week programming within its recently-launched /Fashion vertical.

As Fashion Month ends — following events in New York, London, Milan, and Paris — YouTube is spotlighting tons of behind-the-scenes programming from fashion creators, publications, fashion professionals, and brands on its dedicated hub, including videos from beauty guru Patrick Starrr, Filipina actress Love Marie Escudero, fashion channel The Unknown Vlogs, and model Karlie Kloss.

The dedicated videos serve to supplement the roughly 40 runway shows that were livestreamed on YouTube during this year’s Fashion Month, including Bottega VenetaJonathan SimkhaiTod’sMarni, and Lanvin.

Subscribe to get the latest creator news

Subscribe

That said, the behind-the-scenes Fashion Week programming will live on an all-new dedicated shelf at YouTube.com/Fashion, which will continue to be updated every month with other themed video collections throughout the year.

“Since we first launched /Fashion last September, we’ve seen an incredibly warm response from fans, creators, brands, professionals and publishers,” Derek Blasberg, YouTube’s head of fashion and beauty, said in a statement. “Not only do we continue to spotlight amazing style content for our fans, but we believe the themed programming we’re introducing today will give fashion fans around the world unparalleled access to this whirlwind of a month.”

Share
Published by
Geoff Weiss

Recent Posts

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

2 days ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

2 days ago

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…

2 days ago

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator…

2 days ago

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…

3 days ago