Celebrity

Nickelodeon Greenlights Season 3 Of ‘Ryan’s Mystery Playdate’

Nickelodeon has officially greenlit more Ryan Kaji.

Nick and digital kids’ content studio pocket.watch will produce a third season of his live-action TV series, Ryan’s Mystery Playdate. Each episode of the series–which first premiered in April 2019 and runs in a daily 12:30 p.m. time slot–follows Kaji as he solves puzzles to reveal the identity of the day’s playdate.

For those who don’t know, eight-year-old Kaji is the face of Ryan’s World, one of YouTube’s top channels for children–as well as a full-fledged product licensing empire. Launched in 2015, the channel has 24.1 million subscribers and brings in more than one billion views per month. Kaji (and sometimes his parents and siblings) stars in the channel’s daily uploads, which originally skewed heavily toward toy reviews. Within the last year, though, the family has started producing more educational and science-focused content, like this video about how tsunamis are formed:

Subscribe for daily Tubefilter Top Stories

Subscribe

In a statement, Nickelodeon said Ryan’s Mystery Playdate

ranked as the No. 1 preschool series on TV in 2019. The third season will follow Kaji and his parents on puzzle-solving quests, including dunk tank and zipline challenges. It’ll also feature a “new and improved Guess-O-Tron”–an Etch-A-Sketch-like tablet Kaji uses to help guess his guest.

A playable version of the tablet is one of more than 1,000 Ryan-related products available in 75,000 stores globally. Nickelodeon said that it and the rest of the Ryan’s Mystery Playdate tie-in toyline was the third largest new consumer product of 2019 (according to data from NPD).

Ryan’s Mystery Playdate is executive produced by pocket.watch’s chief content officer, Albie Hecht, its founder and CEO Chris M. Williams, and Ryan’s parents Shion and Loann Kaji, through their company Sunlight Entertainment. On the Nickelodeon side, production is overseen the SVP of its preschool programming, Eryk Casemiro.

The 20-episode season will premiere sometime this spring.

Share
Published by
James Hale

Recent Posts

Have you heard? A ‘Dead Meat’ meetup, Jake Paul’s re-raise, and the TikTok farlands.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

14 hours ago

YouTube Shorts has a new look that removes distractions and dislikes

It's hard to believe it's already been more than five years since YouTube Shorts was…

15 hours ago

Twitch partners with Soundcloud to put a new spin on DJ sets

Both YouTube and TikTok have flexed their music industry muscles by attaching their names to star-studded…

16 hours ago

Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge

With microseries drawing big attention and big investment from startup studios and legacy entertainment entities…

1 day ago

YouTube creator content now appears in 25% of AI chatbot responses

According to new research from Jellyfish, creators are becoming vital sources for AI chatbots, whether they…

2 days ago

The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.

On June 13, the New York Knicks ended a 53-year title drought by defeating the San Antonio Spurs…

2 days ago