On the heels of the announcement of its Johnny Cash doc, The Gift (dropping next month), YouTube is setting its sights on even more unscripted originals in the music space.
On Saturday, the video giant will premiere How To Be: Mark Ronson, a feature documentary about the acclaimed producer, who has worked with Amy Winehouse and Bruno Mars (the Ronson-produced “Uptown Funk” remains the fifth most-watched clip on YouTube to date at 3.5 billion views). The film will chronicle Ronson’s rise to fame, his struggle with “impostor syndrome,” the dissolution of his marriage, and more, with interviews from friends and collaborators like Lady Gaga, Bradley Cooper, Boy George, Miley Cyrus, and Sean Lennon.
The documentary will be free to watch — and supported by ads — for all YouTube viewers, as with all of the company’s originals moving forward. YouTube says that its originals viewership has grown 40% year-over-year.
In addition to the Ronson and Johnny Cash docs, YouTube also recently produced a doc about the late and criminal music mogul Lou Pearlman. YouTube Music also separately produces docuseries about emerging artists as part of its Artist Spotlight Stories venture.
How To Be: Mark Ronson is produced by Livewire Pictures and Eagle Rock Films in association with BBC Music. Carl Hindmarch directed the film.
You can check out the trailer below:
Each week, we handpick a selection of stories to give you a snapshot of trends,…
It's hard to believe it's already been more than five years since YouTube Shorts was…
Both YouTube and TikTok have flexed their music industry muscles by attaching their names to star-studded…
With microseries drawing big attention and big investment from startup studios and legacy entertainment entities…
According to new research from Jellyfish, creators are becoming vital sources for AI chatbots, whether they…
On June 13, the New York Knicks ended a 53-year title drought by defeating the San Antonio Spurs…