YouTube

YouTube Premium’s Woman-Led Video Game Dramedy ‘It’s A Man’s World’ Sets Core Cast

YouTube has announced the core cast members for the pilot of its upcoming Premium dramedy series It’s a Man’s World (working title), as well as more details about the characters they’ll play.

Erin Darke (Amazon’s The Marvelous Mrs. Maisel) will play Emma, a top video game executive and the sole breadwinner for her family, per Deadline. After she’s abruptly fired from her job and blacklisted from the industry with no explanation, she decides to start applying for gaming jobs as a man and finds herself on a noticeably easier path to success.

Greg Keller (Madam Secretary) will play Oscar, Emma’s supportive husband and happy stay-at-home dad to their son Jack. The pair’s relationship will be tested by the stress of Emma’s job loss, as well as her newfound persona. Last up, Sean Kleier (Ant-Man and the Wasp) will play Ben, Emma’s younger brother and fellow gaming enthusiast.

Subscribe to get the latest creator news

Subscribe

YouTube ordered the pilot for It’s a Man’s World back in August. It’s being scripted by longtime TV writer Theresa Rebeck (Smash), directed by Romeo Tirone (True Blood), and produced by Christina Wayne’s Assembly Entertainment and ITV Studios America. Rebeck, Tirone, and Wayne will executive produce.

It’s a Man’s World was signed amidst an August 2018 push by YouTube to make more original, serialized half-hour shows. However, in November, YouTube announced that starting in 2020, it was retreating from that push, and would make all future originals free to watch.

Share
Published by
James Hale

Recent Posts

The new class for Alex Cooper’s Unwell University is matriculating across the continent

The 2026-27 school year is in full swing, and a handful of campus all-stars are…

21 hours ago

Creators are finally getting an official Small Business Administration classification, making it much easier for them to access loans, grants, and more

For the very first time, the U.S. Small Business Administration has issued digital content creators a…

4 days ago

Have you heard? Creator ‘Jeopardy!’ returns, Baby Shark meets Dr. Seuss, and Electrify powers up.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

4 days ago

Here’s some advice: LinkedIn has a new monetization product built around consulting sessions

On October 15, LinkedIn unveiled a slew of updates for its 24-year-old platform. There's a lot to…

4 days ago

TikTok Shop promises many Happy Returns as holiday season sales ramp up

On TikTok Shop, the holiday season has already started, and the platform is delivering a fresh…

4 days ago

Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows

Doing Things, the studio behind a bouquet of entertainment/comedy accounts like Recess Therapy, Bob Does…

5 days ago