Snapchat

Snapchat Posts Better-Than-Expected Revenues, As Q4 User Growth Remains Flat

After a rough year of substantial user losses and a hefty number of departures from its executive team, Snapchat’s parent company Snap posted better-than-expected revenues for its fourth quarter.

The company took in $389.8 million, besting projections of $377 million, per Variety. Despite these gains, the company did lose a significant number of daily active users over the course of 2018 — to the tune of 1 million. That said, the company’s current number of daily active users — 186 million — was flat from Q3 to Q4, suggesting that perhaps the tides are turning a bit.

In its report, Snap emphasized that its iOS user base “increased both quarter-over-quarter and year-over-year,” per TechCrunch. As for its Android user base, Snap CEO Evan Spiegel reiterated that the company has experienced frequent problems with its Android app. He said Snap has put its resources toward building a new version of the app, and is testing that revamped iteration with “a small percentage” of its user base.

Subscribe to get the latest creator news

Subscribe

Spiegel also touted the company’s ad reach. “We are now able to reach 70% of the total 13 to 34-year-old U.S. population with premium video ads on a monthly basis,” he said.

Shares rose 19% on the heels of the report, suggesting that investors were encouraged by the figures.

Share
Published by
James Hale
Tags: snapsnapchat

Recent Posts

The new class for Alex Cooper’s Unwell University is matriculating across the continent

The 2026-27 school year is in full swing, and a handful of campus all-stars are…

15 hours ago

Creators are finally getting an official Small Business Administration classification, making it much easier for them to access loans, grants, and more

For the very first time, the U.S. Small Business Administration has issued digital content creators a…

3 days ago

Have you heard? Creator ‘Jeopardy!’ returns, Baby Shark meets Dr. Seuss, and Electrify powers up.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

3 days ago

Here’s some advice: LinkedIn has a new monetization product built around consulting sessions

On October 15, LinkedIn unveiled a slew of updates for its 24-year-old platform. There's a lot to…

4 days ago

TikTok Shop promises many Happy Returns as holiday season sales ramp up

On TikTok Shop, the holiday season has already started, and the platform is delivering a fresh…

4 days ago

Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows

Doing Things, the studio behind a bouquet of entertainment/comedy accounts like Recess Therapy, Bob Does…

4 days ago