Snapchat

Snapchat Posts Better-Than-Expected Revenues, As Q4 User Growth Remains Flat

After a rough year of substantial user losses and a hefty number of departures from its executive team, Snapchat’s parent company Snap posted better-than-expected revenues for its fourth quarter.

The company took in $389.8 million, besting projections of $377 million, per Variety. Despite these gains, the company did lose a significant number of daily active users over the course of 2018 — to the tune of 1 million. That said, the company’s current number of daily active users — 186 million — was flat from Q3 to Q4, suggesting that perhaps the tides are turning a bit.

In its report, Snap emphasized that its iOS user base “increased both quarter-over-quarter and year-over-year,” per TechCrunch. As for its Android user base, Snap CEO Evan Spiegel reiterated that the company has experienced frequent problems with its Android app. He said Snap has put its resources toward building a new version of the app, and is testing that revamped iteration with “a small percentage” of its user base.

Subscribe for daily Tubefilter Top Stories

Subscribe

Spiegel also touted the company’s ad reach. “We are now able to reach 70% of the total 13 to 34-year-old U.S. population with premium video ads on a monthly basis,” he said.

Shares rose 19% on the heels of the report, suggesting that investors were encouraged by the figures.

Share
Published by
James Hale
Tags: snapsnapchat

Recent Posts

Top 5 Branded Videos of the Week: A clean sweep from FIFA

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

5 hours ago

TikTok’s new ad product helps brands distribute and scale their microdramas

Microdramas aren't just a growing entertainment trend -- the short-form, serialized format is a hit…

10 hours ago

Can YouTube gamify its videos? Two ‘Mario Kart’ fans pulled it off.

A playable version of Rainrow Road has come to YouTube. The notable Mario Kart level is featured…

11 hours ago

Google’s “platform properties” turn search data into an asset for creators

Google is sitting on a treasure trove of statistical data, and it's putting those data points…

13 hours ago

The Lana’s Life x Claire’s partnership is a Roblox giveaway blended with real-world retail

After enduring multiple rounds of bankruptcy filings, Claire's could use a win, and it's hoping that…

1 day ago

Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

2 days ago