Categories: Snapchat

Snapchat Posts Better-Than-Expected Revenues, As Q4 User Growth Remains Flat

After a rough year of substantial user losses and a hefty number of departures from its executive team, Snapchat’s parent company Snap posted better-than-expected revenues for its fourth quarter.

The company took in $389.8 million, besting projections of $377 million, per Variety. Despite these gains, the company did lose a significant number of daily active users over the course of 2018 — to the tune of 1 million. That said, the company’s current number of daily active users — 186 million — was flat from Q3 to Q4, suggesting that perhaps the tides are turning a bit.

In its report, Snap emphasized that its iOS user base “increased both quarter-over-quarter and year-over-year,” per TechCrunch. As for its Android

user base, Snap CEO Evan Spiegel reiterated that the company has experienced frequent problems with its Android app. He said Snap has put its resources toward building a new version of the app, and is testing that revamped iteration with “a small percentage” of its user base.

Subscribe to get the latest creator news

Subscribe

Spiegel also touted the company’s ad reach. “We are now able to reach 70% of the total 13 to 34-year-old U.S. population with premium video ads on a monthly basis,” he said.

Shares rose 19% on the heels of the report, suggesting that investors were encouraged by the figures.

Share
Published by
James Hale
Tags: snapsnapchat

Recent Posts

Soccer media brand Footballco is coming to America with several key hires

Footballco is betting on the growth of soccer in the United States. Over the past few…

1 day ago

MatPat-founded Theroist reveals new apparel brand at ‘Creator in Fashion’ show

As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…

1 day ago

YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024

Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…

1 day ago

Snap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+.

Snap has had a rocky couple of years: several quarters of flat growth or declines,…

1 day ago

On the Rise: Rob can heal your workplace wounds

Welcome to On the Rise, where we find and profile breakout creators who are in…

2 days ago

Chad Wild Clay and Vy Qwaint launch Spy Ninjas HQ, the first adventure park built on a YouTube IP

Four years ago, Chad Wild Clay and Vy Qwaint had an idea. They had spent…

2 days ago