Top 5 Branded Videos of the Week: It’s like if your dad watched The Amazing Digital Circus

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.

LADbible has been making some regular appearances on our Gospel Stats Weekly Brand Reports lately–and every one of those appearances is powered by Google UK–of course, to advertise its AI. We have some other tech in the mix this week, along with some down-home Midwestern humor, and a rousing game of Fortnite to round it all off.

Check out the list below:

#1 If your dad was an influencer
Channel: Charlie Berens
Brand: Kohl’s
Views: 15,989,786

Charlie Berens has carved a 3-million-subscribers-strong spot for himself on YouTube with his relatable Average Midwestern Guy character. But for this sponcon with Kohl’s, he’s transformed from Average Midwestern Guy to ~Average Midwestern Influencer~. This character is a dad who does not give a single hoot about what the internet thinks of him…or his package-opening (aka unboxing) skills.

This skit taps in an off-camera daughter who exasperatedly tries to keep Dad Berens on track as he’s pulling out a smorgasbord of Kohl’s products. We’re not sure her efforts pay off–but Berens’ definitely did, with him at spot #1 this week.

#2 Behzinga wasn’t sold on the pink kitchen, but loved the rest of the Faith x Gemini collab 😅
Channel: LADbible Shorts and Google UK
Brand: Google Gemini
Views: 14,983,337

It’s expensive enough just getting in a house these days. Imagine getting in a house and then having to shell out thousands to make it perfect.

Well, Google wants people to know it can make the process easier by letting people ~visualize~ changes before they commit. YouTuber Behzinga, however, might not think things are so easy, considering Gemini‘s generated vision board is giving his wife Faith some pricey ideas.

This is the first of six LADbible videos on the list this week, and while most of them are sponsored by Google, the Manchester-based digital content publisher also got pizza chain Domino’s on board for a couple clips, including #197 and #210. Like this video, those feature U.K.-based YouTubers, only this time they’re kicking back and gnoshing on some dough.

#3 Hands up if you also have loads of unread messages and need help from Gemini 🙋‍♂️
Channel: LADbible Entertainment and Google UK
Brand: Google Gemini
Views: 14,928,909

While meticulously planning renos is Type A behavior, Google also wants people to know it can chime in for the messier Type Bs and beyond. Behzinga and Faith are back in this second LADbible clip (this one published by LADbible Entertainment instead of LADbible Shorts, despite being a Shorts-length video) so he can guess how many unread messages she’s got.

He seems maybe a tad stressed by the prospect of hundreds–maybe even thousands–of unread missives, but that’s the point: Google thinks Gemini is the perfect solution to people who get overwhelmed by the pressures of connecting with other humans on a regular basis.

We’re curious to see if this trend continues. Google is obviously very selective about who it partners with; LADbible got the bulk of its sponsorship cash this week, but Colin & Samir also got in with #3389, which is specifically aimed at a creator audience.

#4 Steam cleaner & Carpet cleaner by @DreameTech 🫧 Use the code: N20GABIEC ❤️ link in bio #ad
Channel: Gabie Vigneault
Brand: Dreame Tech
Views: 14,705,913

Now this is a rarity: a voiceless video that communicates absolutely nothing about a sponsoring product while still communicating everything.

Cleaning expert Gabie Vigneault may not say a single word in this Short, but it’s still a high-energy proof-is-in-the-pudding ad. The entire video is clips of her putting sponsor Dreame Tech‘s steam and carpet cleaner to use on truly dire messes around her house.

Viewers see the before, during, and after of this extreme clean (which is an entire content genre on its own)–and we bet that’s all some of them need to click “Buy.”

BONUS #236 THE AMAZING DIGITAL CIRCUS In FORTNITE!
Channel: Top5Gaming
Brand: Fortnite
Views: 630,124

With the characters of Gooseworx‘s iconic indie YouTube-first animated series The Amazing Digital Circus forever [redacted] by the [redacted] events of the finale, it’s time to give them a new life–in Fortnite.

And, of course, to promote Jax and Pomni ending up in the Epicverse (along with Zooble transformed into a pickaxe), Fortnite went back to the show’s roots and tapped gaming YouTubers. Top5Gaming‘s 13-minute rundown of Fortnite‘s next season–which includes the TADC collab and many others–is a quick look at these elongated versions of these fan-favorite [redacted]s.

Glitch Productions‘ decision to collab with Fortnite has been a contentious one among fans, but there’s no denying it’s a big IP grab for Epic. Now we’re curious what other Glitch shows we’ll see crop up on the Battle Bus…

…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, wfrom hich you can download right here.