Top 5 Branded Videos of the Week: A clean sweep from FIFA

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here. You can also download our YouTube 2025 Sponsorship Landscape Report here.

The World Cup is officially upon us, and considering YouTube is an official “Preferred Platform” for FIFA’s 2026 competition, we’re not surprised it’s putting serious effort into tapping its biggest resource: content creators.

Three of our top videos this week are YouTube + FIFA + creator partnerships–but even the world’s biggest sport can’t topple MrBeast from slot #1.

Check it all out right here:

#1 50 YouTube Legends Fight For $1,000,000
Channel: MrBeast
Brand: Motrin
Views: 70,716,976

MrBeast has made 2026 his year of supersized collabs–and this video is just the latest in a long string. Like he did for previous uploads, MrBeast gathered an eye-catching number of fellow creators and promised them an eye-catching sum of money if they make it through his various challenges.

One thing is different about this video: It’s sponsored by Motrin, which appears to be a first for the Beast Man. The brand gets a shout-out in the video description–“Don’t let pain stop your momentum. Keep the moment going with MOTRIN”–that also comes paired with an instruction and affiliate link for viewers to buy the drug specifically on Amazon. Intriguing.

#2 I Got a Package from FIFA x YouTube! 🤩⚽️🏆 #ad @YouTube @fifa #FIFAWorldCup
Channel: Jenny Hoyos
Brand: YouTube and FIFA
Views: 65,188,442

Jenny Hoyos is one of several creators in YouTube’s World Cup group, and in this video she unveils her invite box, complete with personalized jersey, socks, and shoes. She and her companions get special pitchside seating–all the better to make more YouTube and FIFA-sponsored videos from, of course–and, we’re assuming, an entourage of Google employees to guide them around to the various games.

It’s clear the YouTube audience is responding well to this marketing effort: Hoyos’ 35-second Short topped 65 million views and very nearly caught MrBeast’s 32-minute video. Considering one features Hoyos sitting by herself in a room and the other took coordination from hundreds of people, it’s an interesting outcome, to say the least.

#3 GRWM for the FIFA World Cup! ⚽🏆 #ad @YouTube @fifa #FIFAWorldCup
Channel: Jenny Hoyos
Brand: YouTube and FIFA
Views: 43,344,275

And for Hoyos’ second video of the week, it’s a classic get-ready-with-me as she gives viewers more deets about her World Cup adventures. This video is about double the length of the upload in slot #2, but it’s still under a minute, and raked in almost 44 million views.

Also, for the sharp-eyed, the timekeeper icon for this video isn’t YouTube’s usual red dot; it’s a little soccer ball.

Again, we’re not surprised YouTube is going all out here, nor that its efforts seem to be paying off. We’re sure this will all shake out as part of the platform’s plans to continue competing for live sports.

#4 GUYS… this is going to be the most fun summer EVER ⚽ #AD @YouTube @FIFA #fifaworldcup
Channel: courtreezy
Brand: YouTube and FIFA
Views: 33,737,361

Closing out the World Cup tripleheader is courtreezy with her own get-ready video. She’s also got a spot in YouTube’s pitchside entourage, and enthusiastically tells viewers that 2026 is the year she told herself she would get tickets to everything–and so far that manifestation is working out.

courtreezy’s vid clocks in as the longest, 1:16, but it’s still a sliver of a Short getting the kind of view counts we typically see for big beefy VODs. Certainly we have Shorts coming in top spots on other weeks, but their views tend to hover around 5-10 million. Are these 40-60 million view counts from the World Cup tide? Or do they signal a larger pull for watch time on Shorts?

BONUS #1,945 Busy All Day But Feels Like Nothing Done!
Channel: Neil Koch: Dig-Drive-DIY
Brand: Camel City Mill
Views: 92,931

I know we’re not supposed to play favorites, but one of my most beloved YouTube genres is just watching dudes do their jobs. And this video is a peak example: Neil Koch has a lot to do around his homestead/workshop, and takes viewers around with him. Koch’s channel is a marvel for folks into mechanical DIYing. Sometimes he’s changing tires; sometimes he’s refilling transmission fluid. Other times he’s working on farming equipment or making upgrades around his shop.

Savvy brands know to tap these sorts of channels. What better way to show off your workwear than someone working while wearing it? Camel City Mill is the sponsor for Koch’s vid this week and also #1426, an upload from Outdoors with the Morgans.

…and there’s a lot more data where that came from. If you like our Weekly Top 5, you’ll love everything else Gospel has to offer. Start with our newly released YouTube 2025 Sponsorship Landscape Report, wfrom hich you can download right here.