Hasbro’s Play-Doh brand is seeking to capitalize on the popularity of stop-motion YouTube videos with a brand new series comprising minute-long animated shorts.
Titled The Play-Doh Show, each episode is composed entirely of the beloved modeling compound, with characters who must use their imaginations to solve not-so-everyday problems, according to Hasbro. The kid-friendly series debuted yesterday on Hasbro’s YouTube channel (2.3 million subscribers), and subsequent episodes — themed around pets, birthday parties, Halloween, back to school, and poop — will roll out every Tuesday through the end of the year.
“Through the use of colorful stop motion animation, we’re thrilled to introduce our fans to an exciting new world of creative possibilities and storytelling,” Hasbro’s senior director of global brand marketing, Adam Kleinman, said in a statement. “[The show] will provide inspiration for kids’ own creative masterpieces.”
This isn’t Hasbro’s first foray onto YouTube. Earlier this month, the company forged a deal with digital superduo Rhett & Link to integrate its games into their videos. And in yet another sign that toy companies are increasingly looking to digitalize, former Maker Studios CEO Ynon Kreiz was named CEO and chairman of the board at competitor Mattel.
Check out episode one of The Play-Doh Show, in which two tubs of Play-Doh build an octopus out of sand at the beach, below:
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