A new YouTube feature answers an interesting question: What if any video could be a live stream? The world’s top video platform has announced Premieres, which let creators launch their new content within live streams they can share with their fans.
When a creator chooses to launch a new video as a capital-P Premiere, his or her fans will be directed to a live stream. There, the video will be broadcast, and viewers can register their responses in real life, creating a communal atmosphere.
Premieres are not just for engaging with fans; as YouTube noted in a press release, the new feature opens up fresh monetization options for its users. YouTube’s pay-enabled Super Chats, for example, are available in its live streams but not its on-demand videos. By sharing their work in a venue where Super Chats are available, creators have the potential to pull in thousands of dollars
from their fans.YouTube Chief Product Officer Neal Mohan announced Premieres during a keynote address at VidCon. “It’s as if a creator’s entire community is in one theater together,” Mohan said.
To help roll out Premieres, YouTube has enlisted some of its top stars, including Leroy Sanchez, JacksFilms, Ari Fitz, and Jackson Bird, to launch videos using the feature. Other creators, including Corridor Digital and Inanna Sarkis, are expected to roll out their own Premieres as well. A more public launch is set to arrive “soon.”
YouTube is the U.S.'s biggest streaming platform. And while some competitors are out to beat…
When we chatted with MIPCOM Director Lucy Smith in January about the long-running TV trade…
As the "enfant terrible" of haute couture, Jean Paul Gaultier has given us Madonna's cone bra, the…
Each week, we handpick a selection of stories to give you a snapshot of trends,…
In a tweet published on July 24, YouTube CEO Neal Mohan delivered an announcement many creators…
Changes are coming to Facebook, and the platform's parent company seems to be drawing influence…