Amazon is hiking up the price of monthly Prime memberships from $10.99 to $12.99. The increase will only apply to consumers who prefer to subscribe to Prime — which includes access to Amazon’s formidable video library, as well as free two-day shipping — on a monthly basis, Recode reports, with an annual subscription remaining at $99.
Amazon also offers an $8.99 monthly subscription option for Prime Video, which provides access to its original and licensed programming. This price will remain unchanged.
The increased monthly fee, arriving less than two years after Amazon first enabled users to pay for the service on a monthly basis, represents an 18% hike. Amazon is also increasing its just-announced monthly Prime subscription for students by 18% — from $5.49 to $6.49. Recode
reports that Amazon made the changes because the former prices were not sustainable.“The number of items eligible for unlimited free two-day shipping increased in recent years from 20 million to more than 100 million items. We have expanded Prime free same-day and Prime free one-day delivery to more than 8,000 cities and towns. We also continue to introduce new, popular and award-winning Prime originals,” the company said in a statement. “Members also enjoy a growing list of unique benefits like Prime Music, Prime Reading, exclusive products, and much more.”
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