Troye Sivan Dropping New Single “My My My,” Named Face Of Valentino Menswear

After releasing his debut studio album Blue Neighborhood in 2015, YouTuber-turned-singer Troye Sivan is readying his return to music with a new single called “My My My!” News broke this morning on a Spotify-branded billboard in Times Square, which is currently counting down the song’s release on Wednesday at midnight.

No additional details about Sivan’s follow-up album have yet been unveiled. The 22-year-old most recently appeared alongside Dutch DJ Martin Garrix on the May track “There For You.”

Sivan, who is one of the most successful digital stars to have made a name for himself in the music industry, also announced today that he’s inked a deal with luminary fashion house Valentino

to serve as the brand’s menswear face (see below). This isn’t Sivan’s first foray into high fashion — he walked the Yves Saint Laurent runway in 2015, as chronicled at the time on his now-mostly inactive YouTube channel.

In addition to new music, 2018 will also see Sivan appear alongside Russell Crowe and Nicole Kidman in a Joel Edgerton film based on Garrard Conley’s memoir Boy Erased, which is about a young man who is outed as gay during his freshman year of college, and who must decide between conversion therapy or losing his family.