Studio71

Grace Helbig Joins Studio71, Where She’s Developing A Show With Mamrie Hart

YouTube veteran Grace Helbig has departed Fullscreen, her longtime digital network, to join forces with Studio71.

Studio71 will henceforth manage Helbig’s digital strategy and online content ecosystem, the ProSiebenSat.1-owned company said. Additionally, as part of her newfound involvement with the network, Helbig will develop an original series alongside her best friend and frequent collaborator, Mamrie Hart, who is also signed to Studio71. The untitled comedy project is set to premiere on YouTube next year.

“We are excited to be working with Studio71, innovators who are unafraid to push boundaries,” Helbig and Hart said in a statement. As for her long-running podcast, Not Too Deep — which formerly aired in video form on Fullscreen’s just-shuttered SVOD service — Helbig tweeted that new episodes will continue to post on SoundCloud and iTunes through the end of the year, “and then we’ll figure it out.”

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Helbig and Hart previously collaborated on an Astronauts Wanted-produced travel show called Hey USA, and they have also created and starred in two feature films — Camp Takota and Dirty Thirty — alongside fellow creator Hannah Hart. All three creators — affectionately known as YouTube’s ‘Holy Trinity’ — have inked first-look deals with Lionsgate. Helbig is set to star in a forthcoming project from the studio titled Something In The Water, a comedy set within the world of bass fishing.

Helbig, who is repped by WME and managed by Bleecker Street, will join Studio71’s illustrious creator roster, which includes Lilly Singh, Rhett & Link, and Logan Paul. Mamrie Hart is repped by CAA and Bleecker Street.

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Published by
Geoff Weiss

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