live.me

Live.me Launches GoFundMe Campaign For Broadcaster Who’s Fighting Cancer

After a chance encounter with Live.me founder Fu Sheng last month, an Uber driver and broadcaster named Isabel Ochoa is receiving some assistance from the burgeoning livestreaming app during a time of need.

Ochoa, 34, is a single mother of three who lost her job a few months ago, and who was recently diagnosed with ovarian cancer. In addition to driving for Uber, she also broadcasts on Live.me under the moniker ‘Izzy$’ in order to make ends meet. During her first month on the app, she said, “I was able to earn a couple hundred dollars, just from talking and being myself.”

In Las Vegas last month, Ochoa happened to pick up Sheng for an Uber ride, and they got to talking about their love of Live.me. Subsequently, Ochoa shared her story with Sheng, and the company was moved to act. Live.me has set up a GoFundMe campaign dubbed ‘Riding With Isabel’, whose aim is to not only share Ochoa’s story with Live.me’s community of more than 30 million users, but also to raise money to help get her back on her feet.

Subscribe to get the latest creator news

Subscribe

Watch Ochoa recount the serendipitous meeting in her own words below:

Each time that someone shares the campaign page — complete with the above video sharing Ochoa’s story — Live.me has pledged to donate 10 cents (up to $3,000). Additionally, users can donate directly to Isabel’s GoFundMe page right here. Funds will buy clothes, school supplies, and beds for her kids. Following Ochoa’s first procedure to remove the cancer-stricken ovary and tube — which resulted in her taking some time off work — it remains to be seen whether she will need a full hysterectomy.

“Live.me has a lot of users, so this chance meeting of Isabel might not be all that rare, but her determination to persevere during hardship has been on my mind since riding with her,” Sheng said, per the GoFundMe page. “I really admire her strength, and hope that Live.me can help her and others like her.”

Share
Published by
Geoff Weiss

Recent Posts

It took comedian Sheila D Yeah 530 Instagram skits to get noticed. Now, with Viral Nation, she’s working on her own TV show.

COVID changed things for our industry. Lockdowns meant millions of people suddenly found themselves at…

2 hours ago

Top 5 Branded Videos of the Week: Lifestyle swag

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

10 hours ago

At Kai Cenat’s Streamer University, the stars have aligned (and enrolled)

If you've followed Kai Cenat's Mafiathon events over the years, then you know that the…

11 hours ago

Spotify is using AI to turn Wrapped into a year-round phenomenon

If you love to share your Spotify Wrapped, but you don't want to wait until…

11 hours ago

YouTube has limited eating disorder videos, but there’s more work to do

Two years after it initially studied eating disorder videos on YouTube, the Center For Countering Digital Hate (CCDH)…

13 hours ago

TikTok’s AI labels might not be effective, so the app is educating its users

TikTok was one of the first social media companies to add labels to AI-generated content. Those…

1 day ago