Cross-Screen Ad Software Startup VideoAmp Closes $21.4 Million Funding Round

VideoAmp, a startup that creates software and furnishes data to help optimize ad-buying across linear television and digital screens, has raised $21.4 million in a Series B funding round.

Led by ad software company Mediaocean, the round also included previous investors RTL Group (which tendered $5 million for a 25% stake in VideoAmp), GoAhead Ventures, StartUp Capital Ventures, Anthem Venture Partners, Wavemaker Partners, and Simon Equity Partners, Variety

reports. The latest round brings three-year-old VideoAmp’s total funds raised to $38.6 million, according to Crunchbase.

“VideoAmp has been 100% focused on solving the challenges of linear TV and digital video convergence since the day we founded the business,” co-founder and CEO Ross McCray told Variety. “We will be investing the lion’s share of capital from this round to further expand our engineering team and license additional first-party data sets as new inputs into our data science projects.”

VideoAmp, which is based in Santa Monica, Calif., counts 54 total employees — two-thirds of whom are in engineering or tech-based roles. As part of the funding round, Mediaocean co-founder and CEO Bill Wise will join VideoAmp’s board.