Netflix

‘Scandal,’ ‘Grey’s Anatomy’ Producer Shonda Rhimes Teams With Netflix On Multi-Year Deal

Netflix has scored a major coup in its ongoing efforts to woo viewers away from terrestrial TV. The SVOD platform has announced a multi-year deal with Shonda Rhimes, the powerful producer whose dramas have formed the backbone of ABC‘s primetime lineup.

Through her Shondaland studio, Rhimes has created several hit shows. Of the five longest-running dramas currently airing on ABC, three — Grey’s Anatomy, Scandal, and How To Get Away With Murder — feature Rhimes as an executive producer. She is the creator of the first two of those programs, both of which have become known, for better or for worse, for their soapy and melodramatic style.

Rhimes’ new deal with Netflix builds upon her existing partnership with the SVOD service. In many territories, Netflix is the go-to destination for Shondaland shows. Now, the platform’s 100 million-plus subscribers will be the first viewers to catch Rhimes’ next wave of programming, which will include “new series and other projects,” according to a press release.

Subscribe for daily Tubefilter Top Stories

Subscribe

For Netflix to woo a noted TV producer away from one of the big four networks is a remarkable accomplishment that speaks to the streaming industry’s growing influence. As Rhimes tells her, her decision to jump to Netflix was informed by the platform’s assurance of creative freedom. “Shondaland’s move to Netflix is the result of a shared plan Ted Sarandos and I built based on my vision for myself as a storyteller and for the evolution of my company,” said Rhimes in a press release. “Ted provides a clear, fearless space for creators at Netflix. He understood what I was looking for — the opportunity to build a vibrant new storytelling home for writers with the unique creative freedom and instantaneous global reach provided by Netflix’s singular sense of innovation. The future of Shondaland at Netflix has limitless possibilities.”

Rhimes’ producing partner, Betsy Beers, is also moving to Netflix as part of the deal.

Share
Published by
Sam Gutelle

Recent Posts

Twitch is using AI to figure out which streamers shouldn’t get ad dollars

Twitch is using AI to figure out which streamers shouldn't get ad dollars. CEO Dan…

14 hours ago

TikTok wants creators to see green: Its latest fintech feature will pay them for brand deals within 30 days

#FinTok is taking on a whole new meaning. With its ecom hub TikTok Shop expected…

15 hours ago

Facebook goes back to the Forum age with its new app

Dust off your avatar, prepare your HTML tags, and get ready to ask "ASL," because…

17 hours ago

Let’s go to the highlight reel: Twitch is helping creators turn their Clips into stream “recaps”

Watching Twitch streams can be great fun, but who has the time to devote multiple hours…

18 hours ago

The Academy is all-in on YouTube’s Oscars broadcast: “It almost feels risky not to do it”

Last year, the Academy of Motion Picture Arts and Sciences (AMPAS) announced a new distributor for the…

20 hours ago

Twitch’s viewership is up year-over-year. Are clips the reason?

Clipping is the creator growth strategy du jour. To get people's attention on their livestreams…

2 days ago