YouTube Kids

YouTube Kids Arrives On Android TV As Company Touts Living Room Growth

YouTube’s family-friendly YouTube Kids app has finally launched on Android TV.

The service, which debuted in 2015, became available on LG, Samsung, and Sony smart TVs earlier this year, and is now available on Google’s own Android TV, 9 To 5 Google reports. The YouTube Kids Android TV app filters content for children, offers extensive parental control options, and features a timer to limit usage.

YouTube Kids’ rollout to more smart TVs comes as YouTube’s fastest-growing audience is in the living room, the company tells AdAge. Last year, for instance, YouTube viewership on smart TVs grew 90%, and the company expects the same growth percentage in 2017. Mobile viewing, however, still represents the lion’s share of overall YouTube consumption — to the tune of 60%.

Subscribe for daily Tubefilter Top Stories

Subscribe

YouTube also continues to invest in its Kids app with original YouTube Red shows designed for children — including, most recently, the magazine-style We Are Savvy series to be hosted by 12-year-old Annie LeBlanc, a popular YouTube star and member of the family vlog channel Bratayley.

Share
Published by
Geoff Weiss

Recent Posts

YouTube just made a Shorts deepfake machine so creators don’t have to be in their own videos

Hey YouTubers! Do you want to be rid of the pesky chore of actually appearing…

13 hours ago

Have you heard? Gaming Historian says so long, Ms. Rachel sells shoes, and TikTok ad exec moves on.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

14 hours ago

NAB Show wants to be the meeting ground for creators and legacy entertainment: “These two segments have so much to offer each other right now”

Back in 2024, the National Association of Broadcasters recognized the importance of content creators by…

15 hours ago

Hoorae returns to Issa Rae’s web series roots with “Screen Time” microdrama

Too much screen time can be a dangerous thing, and Hoorae is taking that idea literally. The…

16 hours ago

Kylie Jenner brings “star power and aura” to hydration product k2o, launched in tandem with Night

The latest product backed by Night's venture studio emerged out of a partnership between the creator…

17 hours ago

Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

Indie animation is flourishing on YouTube. From the pop culture juggernaut that is The Amazing…

2 days ago