YouTube Kids Arrives On Android TV As Company Touts Living Room Growth

By 08/11/2017
YouTube Kids Arrives On Android TV As Company Touts Living Room Growth

YouTube’s family-friendly YouTube Kids app has finally launched on Android TV.

The service, which debuted in 2015, became available on LG, Samsung, and Sony smart TVs earlier this year, and is now available on Google’s own Android TV, 9 To 5 Google reports. The YouTube Kids Android TV app filters content for children, offers extensive parental control options, and features a timer to limit usage.

YouTube Kids’ rollout to more smart TVs comes as YouTube’s fastest-growing audience is in the living room, the company tells AdAge. Last year, for instance, YouTube viewership on smart TVs grew 90%, and the company expects the same growth percentage in 2017. Mobile viewing, however, still represents the lion’s share of overall YouTube consumption — to the tune of 60%.

YouTube also continues to invest in its Kids app with original YouTube Red shows designed for children — including, most recently, the magazine-style We Are Savvy series to be hosted by 12-year-old Annie LeBlanc, a popular YouTube star and member of the family vlog channel Bratayley.