Kevin Hart is betting that a combination of laughs, celebrity, diversity, and polish can be the formula for a winning video platform. Laugh Out Loud (LOL), a platform co-launched by Hart and the production company Lionsgate, has arrived. At launch, its lineup includes seven original programs, which feature performers like Hart, GloZell, King Bach, Dormtainment, and David So.
Laugh Out Loud is using a similar distribution strategy as Go90. While its videos are available online via its website, they are also designed to be easily digestible on mobile devices, with apps for both iOS and Android available. On its social channels, which have already racked up millions of followers, LOL will promote its content.
While LOL offers access to comedy films like Spaceballs and the back catalogs of TV shows like Def Comedy Jam, its bread-and-butter looks to be original content. The seven originals it has rolled out so far look to be of high-quality, and they possess enough star power for LOL to make a splashy entrance. The platform previewed its launch slate in a sizzle reel posted to its YouTube channel
:“Kevin has become a dominant creative force in every entertainment initiative he has undertaken, from blockbuster films and television series to record-breaking world concert tours,” said Laugh Out Loud President Jeff Clanagan in a press release. “With Lionsgate as our visionary studio partner, an incredible portfolio of premium content and an exciting array of fresh creative voices, Laugh Out Loud is positioned to super serve Kevin’s global fan base in the digital, over-the- top world.”
Additional originals will join the LOL lineup in the coming weeks.
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