As soon as next year, there could be more U.S. households that subscribe to Amazon Prime than to cable or satellite TV, according to a report from Recode.
Investment research firm Morningstar pegs the current number of Amazon Prime subscribers at 79 million households — up from 66 million households at the end of 2016. All told, 90 million U.S. families will pay for cable or satellite subscriptions this year, according to analytics outfit S&P Global.
Given that most people subscribe to Prime — which is priced at $100 per year — for its two-day delivery feature and not for Prime Video, according to Recode
, the implication isn’t that Prime Video is more popular than TV, but that the service is becoming ubiquitous among households of varying income levels. For instance, Amazon has courted low-income consumers in recent months with a discounted rate for those on government assistance as well as an $8.99 monthly payment option.Forthcoming original series currently in the works at Amazon Prime Video include Comrade Detective and The Tick.
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