As soon as next year, there could be more U.S. households that subscribe to Amazon Prime than to cable or satellite TV, according to a report from Recode.
Investment research firm Morningstar pegs the current number of Amazon Prime subscribers at 79 million households — up from 66 million households at the end of 2016. All told, 90 million U.S. families will pay for cable or satellite subscriptions this year, according to analytics outfit S&P Global.
Given that most people subscribe to Prime — which is priced at $100 per year — for its two-day delivery feature and not for Prime Video, according to Recode, the implication isn’t that Prime Video is more popular than TV, but that the service is becoming ubiquitous among households of varying income levels. For instance, Amazon has courted low-income consumers in recent months with a discounted rate for those on government assistance as well as an $8.99 monthly payment option.
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Forthcoming original series currently in the works at Amazon Prime Video include Comrade Detective and The Tick.
